It's said that everything is marketing, and that's true. On a much deeper level though, everything you do is a signal. And, everything you…
In teaching, it’s said that we should speak at the level of understanding of the student - and it’s exactly the same in sales. Because the…
When you try to enroll someone and it doesn’t work, there’s typically two reasons: The first is when we try too hard, when we push, when we…
Human interaction is a game of signals, and therefore so is selling. Everything we do or say - or indeed, don’t do or say - gives others a…